It’s the soap that launched a thousand soaps. Neutrogena’s first product was this amber-hued glycerin face soap and it’s remained almost exactly the same since that day.

The brand wanted to introduce this legacy product to routine-phobic Gen Z. So we pitched them a no-BS, vintage throwback campaign.

DISCLAIMER: Due to business priority shifts, this project did not go into production. But even til today, Neutrogena still describes it their ‘best in class’ work.